![]() The SEO analysis in the Yoast plugin will show this message if your keyphrase isn’t in the slug. It has to make clear what your page is about immediately. This is probably a no-brainer, but your focus keyphrase should always be in the slug. What are the things you need to think of when constructing the right slug for your post or page? Let’s go over five steps of optimizing it in WordPress: To improve the URL, Yoast SEO checks how you’ve fitted in your main focus keyphrase and makes suggestions to improve it. One of the SEO assessments in the Yoast SEO plugin checks whether the slug contains your focus keyphrase. Your article or page should live on an easy to remember, focused and SEO-friendly URL. People are a lot more likely to click on that, than on /?p=607, even though that’s the URL that WordPress creates by default.įind out more about creating SEO-friendly URLs » What does the keyphrase in slug assessment in Yoast SEO do? For example, our main article on WordPress SEO has the URL /wordpress-seo, which is very on point. Picture a results page: you’ll see many different URLs about a certain topic, right? So you need to make sure your slug is in line with what people expect to see. The URL is also one of the things that people sometimes see in search results. It’s one of the indicators Google uses to determine what a page is about. The main SEO benefit of a slug is that you can change the words to make sure that it has the words that you really want to rank for. It allows you to do the following things: 1. Writing a good slug for your page or post can positively affect your SEO. Note that Shopify calls the slug the ‘handle’ instead, but it’s exactly the same thing.Īlternatively, if you’re editing your Shopify page with Yoast SEO, all you need to do is open the Google preview in the Yoast SEO sidebar and you’ll see a field to enter a new slug: From there, you can easily adjust your slug as necessary. ![]() To edit a slug using the in-built Shopify function, you’ll first need to click on ‘Edit website SEO’ to open the Search engine listing preview options. There are two ways to edit a slug in Shopify: you can do it using Shopify’s ‘Search engine listing preview’ function, or you can use the Google Preview tool in Yoast SEO for Shopify instead. Note: don’t just change your settings once your site is already online. We recommend choosing an option in which the URL contains relevant words, as this provides users and search engines with more information about the page than an ID or parameter would. You can edit the settings in WordPress through Settings > s. Note that this only works with the right settings. In WordPress, the slug is the part of your URL that you can edit when writing or editing a post. See you there? I want to learn SEO from the experts! YoastCon Our world-famous conference returns to Nijmegen this May.Giving back Our community involvement activities.WordPress Our place in the WordPress ecosystem.Company Find out more about our company.24/7 support Premium support whenever you need Get support now.Developer docs Advanced build details for developers.Help center Find out how to use our products.Yoast SEO for Shopify Get help with Yoast SEO for Shopify. ![]()
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